Let’s begin by getting a few things out of the way: The main purpose of any display fixture is to display a product. The goal of any display fixture is to showcase the product and to attract the customer. The display fixture needs to create a look or feel in order to evoke emotion from […]
For all you up-and-coming designers, here’s something I’ve learned through experience. Most of the time, and aside from the initial function that an initial design is meant to accomplish, it is really about budget. I always said, “what looks amazing on paper, might, more than likely, never become a reality”. Basically, if your customer cannot […]
Value Engineering—to some, especially designers, is an “ugly” term where you’re taking a cool design and making it look, well, cheap…but this is not the case or at least, it shouldn’t be. When creating designs for clients, I always start by keeping these 4 points in mind: 1. Intended use (for form and function) 2. […]
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